Agenda
'Cairn': Ascending Mount Visibility
Lauranne Cauduro (Marketing Manager, The Game Bakers)
Pass Type:
Academic Pass, Festival Pass, Game Changer Pass, Indie Pass, Start-Up Pass -
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Track:
Marketing
Audience Level:
All
Format:
Lecture
Vault Recording: TBD
Audience Level: All
In this session, Lauranne will go through the successes and challenges of Cairn's marketing campaign, and highlight how the team planned, executed and measured each marketing beat to achieve their wishlist and visibility goals.
It will cover the tools they built for planning & tracking, how they invested their marketing budget, and key learnings from the demo & full launches.
It will cover the tools they built for planning & tracking, how they invested their marketing budget, and key learnings from the demo & full launches.
Takeaway
In this session, attendees will learn three important ways to craft a measurable, actionnable marketing campaign: how to decide on a goal for a marketing campaign,
how to build out a campaign's projection to meet that goal (gathering data, building a workback schedule, aligning different actions to create stronger beats), and how to stretch out a budget to accomplish more.
how to build out a campaign's projection to meet that goal (gathering data, building a workback schedule, aligning different actions to create stronger beats), and how to stretch out a budget to accomplish more.
Intended Audience
It is accessible to all marketers, and ranges from the basics needed to start marketing your game, to fine-tuning.