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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Content Creation in Game Development

Juniper Dev  (Content Creator/Game Developer, Independent)
Nick Kaman  (Studio Head, Aggro Crab)
Jordan Ottesen  (Content Creator/Game Developer, O. and Co. Games)
Emily Pitcher  (Game Developer, Content Creator, SonderingEmily)
Location: Monetization & Player Engagement Stage, South Hall
Date: Wednesday, March 11
Time: 3:10 pm - 4:10 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Discovery & Marketing, Culture & Sustainability
Format: Panel
Vault Recording: Not Recorded
Audience Level: All

Many developers discover game development content through their favorite creators, whether via devlogs, shortform video, or social media clips that pull back the curtain on how games are made. This panel brings those creators to the stage -- Juniper Dev, SonderingEmily, Nick Kaman (studio head of Aggro Crab), and Jordan from O. And Co. Games -- to examine how content creation and game development increasingly intersect, and how to effectively use social media when marketing and making games.

Takeaway

Through candid, conversational discussion, panelists will share real examples of what elements of content creation have worked, what hasn't, and the tradeoffs of building games publicly. Expect to leave with a clearer, specific understanding of how to leverage social media intentionally within game development, as well as a thoughtful new conversation on the broader role of social media in making games!

Intended Audience

This panel is for anyone who wants to hear from their favorite creators about the intersection of social media and game development, as well as developers hoping to gain insight as to how to effectively utilize content when making games.