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GDC Festival of Gaming
March 9-13, 2026
Moscone CenterSan Francisco, CA
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Discovery and Distribution in a Multi-Platform, Multi-Store World

Matthew Ball  (CEO & Managing Partner, Epyllion)
Steven Allison  (VP and GM of the Epic Games Store, Epic Games)
Location: Blue Shield of California Theater, YBCA
Date: Wednesday, March 11
Time: 2:50 pm - 3:20 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Track: Luminaries Speaker Series
Format: Lecture
Vault Recording: Video

Developers today face unprecedented choice when it comes to distribution. Multiple storefronts, platforms, and payment models create new opportunities, but also new challenges: How do you cut through the noise? Which platforms are worth your time? What payment and revenue models lead to real success?


Join Matthew Ball (CEO and Managing Partner, Epyllion) and Steven Allison (VP and GM, Epic Games Store) for an essential conversation about distribution strategies that drive success in today's fragmented market.


Matthew Ball will share key insights from his newly released "The State of Video Gaming in 2026" report, revealing the trends and data reshaping how games reach players. Steven Allison will discuss proven strategies from the Epic Games Store for maximizing reach, connectivity, and revenue for indie studio AAA publishers alike.


Whether you're launching your first title or your fiftieth, this session will equip you with actionable intelligence to thrive in today’s multi-platform, multi-store era.