Agenda

Gain an inside look at how the Meta Horizon Store surfaces content to players across its entire ecosystem. This session demystifies the complex interplay of ranking signals, metadata optimization, and manual promotional mechanics. Hear directly from Mahncy Marotra, the Product Lead who helped build these systems, to learn how to improve your app's visibility through data-driven, strategic optimization. Attendees will walk away with a systematic toolkit of actions to optimize their store presence and drive sustainable growth.