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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Expanding Globally: How Alternative Payment Methods Unlock International Player Growth (Presented by Antom)

Sandra Li  (Head of Business Development for US Online Business, Ant International - Antom)
Location: Room 2011, West Hall
Date: Wednesday, March 11
Time: 2:50 pm - 3:20 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Production, Business Strategy
Format: Lecture
Vault Recording: Not Recorded
Audience Level: All
Antom

This session explores how payment strategy directly impacts global player acquisition and monetization for game publishers. As games scale beyond their home markets, understanding regional payment preferences becomes critical to reaching new audiences and reducing conversion friction.


The session also briefly introduces Antom, a leading global payment provider connecting businesses to over 2.2 billion users worldwide. It highlights key payment trends across major gaming markets, including the rise of digital wallets and alternative payment methods preferred by players in emerging regions.


Through real-world case studies, attendees will learn how game publishers leverage localized payment experiences to improve checkout conversion, expand into new markets, and accelerate international growth. The session provides practical insights into building a payment strategy that supports long-term global expansion.

Takeaway

Attendees will gain insights into emerging payment trends across key gaming markets and learn how localized payment methods, especially digital wallets, can improve player acquisition, conversion, and global expansion strategies.

Intended Audience

Game publishers, monetization and growth leaders, product managers, payments and commerce teams, and business leaders responsible for global expansion and player acquisition.