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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Finding Signal in the Noise: Unlocking Growth in a Turbulent Games Market

Yoshio Osaki  (President/CEO, IDG Intelligence)
Location: Room 3018, West Hall
Date: Thursday, March 12
Time: 11:50 am - 12:20 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Business Strategy, Product Management
Format: Lecture
Vault Recording: Video
Audience Level: All

The games industry is facing a generational moment of disruption—marked by platform shifts, rising development costs, shuttered studios, and evolving player expectations. But within every disruption lies opportunity.
In this fast-paced 30-minute session, President/CEO Yoshio Osaki will share proprietary data from IDG Intelligence—the leading global market research, analytics, and consulting firm in gaming. This State of the Industry lecture will break down the forces reshaping the industry, and spotlight actionable growth opportunities hidden beneath the turbulence.
Using exclusive IDG market intelligence, I'll highlight:
• The real state of player behavior across platforms
• Where the next billion-dollar IPs are likely to emerge
• Untapped revenue levers and business models
• Future-proofing your strategy amid volatility
This session will help you cut through the noise, identify the signal, and chart a smarter path forward. Don't just survive the storm—grow through it and come out stronger on the other side.

Takeaway

-Data-driven view of current industry challenges
-Actionable growth opportunities, especially during down cycles
-Emerging player behavior insights, and how studios can align with them
-Investment guidance: how to prioritize R&D and publishing investments to align with opportunities and mitigate downside risk
-Future-proofing strategies - IDG toolkit to unlock sustainable growth

Intended Audience

Studio Executives/Founders – Navigating headwinds and identifying high-ROI opportunities.
Business Development & Strategy Leads – Platform partnerships and strategic planning.
Product/Publishing Teams – Content strategy with evolving market trends.
Investors & Corporate Development Leaders –Industry signals and M&A opportunities.
Marketing Professionals – Player behavior and segment-level dynamics.
Platform/Ecosystem Strategists – Cross-platform, device, and storefront trends.