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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Fresh Grad to Art Director: My Journey at 'Love and Deepspace'

Xianzi Feng  (Art Director, Infold Games (Papergames))
Location: Room 2001, West Hall
Date: Monday, March 9
Time: 4:30 pm - 5:30 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: Entry-Level
Track: Career, Educators
Format: Lecture
Vault Recording: Not Recorded
Audience Level: Entry-Level

This session reveals how Infold Games built a top-tier romance art team for Love and Deepspace by developing fresh graduates into leaders through focused training, mentorship, and a developer mindset. It emphasizes essence-driven thinking, player-centered design, and the balance between artistic creativity and commercial goals in a demanding LiveOps setting. Attendees learn practical methods for nurturing artist growth, embracing feedback, collaborating across disciplines, and making design decisions that align with the game vision. This approach enables the creation of immersive, engaging worlds that achieve both artistic quality and business success.

Takeaway

Attendees will gain insights into growing and leading art teams, maintaining creative focus under pressure, and using player-centered design to balance art and business goals. The session inspires applying cross-disciplinary skills and feedback-driven iteration to craft immersive game worlds that resonate deeply with players.

Intended Audience

Audiences of all experience levels are welcome.