Agenda

A data-driven post-mortem presentation of The Operator's self-publication journey, and how a year-long marketing campaign helped solo studio Bureau 81 achieve a critically acclaimed and commercially successful launch for their first title. With a modest $50,000 marketing budget, attendees can learn how the game achieved over 340,000 wishlists, 120,000+ unit sales, and $1.3M in Steam revenue. Discover the key tactics used, including funding, store page and trailer development, media outreach, custom review kits, and strategic event participation. Finally, explore the impact of its post-launch opportunities like Steam's Daily Deal, Epic Games partnership, its Switch release, and the challenges of indie marketing in a competitive landscape.

Takeaway

A clear breakdown of how to launch a commercially successful game on a limited budget. Attendees will take away actionable insights on funding, growing wishlist momentum, optimizing a small marketing budget, executing effective media outreach, and handling post-launch opportunities, while avoiding pitfalls and challenges in today's crowded indie landscape.

Intended Audience

Indie game developers preparing to self-publish on limited budgets; founders and producers seeking clarity on marketing timelines and campaign planning; marketing and PR professionals looking for proven, cost-effective tactics for wishlist growth, media outreach, and events; and publishers or consultants aiming to better support indie titles within tight budgets and timelines.