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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

From Star Trek to Start Up: Turning Science Fiction into Science Fact

Brent Bushnell  (Co-Founder and Chief Business Officer, DreamPark)
Location: Future Tech Stage, South Hall
Date: Wednesday, March 11
Time: 4:30 pm - 5:30 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Game & Production Technology
Format: Forum
Vault Recording: Not Recorded
Audience Level: All

For decades, science fiction has served as the R&D department for the future of entertainment. From the holographic interfaces of Iron Man to the shared virtual playgrounds of Snow Crash, the "impossible" is rapidly becoming "available.” In this session, Brent Bushnell—Co-founder of DreamPark & Two Bit Circus—explores the thinning veil between science fiction and science fact. We will dive into how modern tools, specifically high-fidelity Mixed Reality (MR), spatial computing, and haptics, are finally allowing developers to build the immersive tropes we once only saw on the silver screen. Brent will break down the transition from concept to reality, sharing insights on how to leverage today’s tech stack to create social experiences that bridge the physical and digital worlds.


Takeaway

  • The Sci-Fi Blueprint: Learn how to identify "entertainment tropes" in fiction that are now technically viable for consumers
  • The Human Element: Why the most successful "futuristic" experiences focus on social connection rather than just the hardware.

Intended Audience

  • Creative Directors & Futurists: Interested in the intersection of location-based entertainment (LBE) and emerging tech.
  • XR Developers & Designers: Looking for inspiration on how to move beyond basic VR/AR loops into truly immersive world-building.
  • Producers & Studio Leads: Seeking to understand the current landscape and the feasibility of bringing sci-fi concepts to market.
  • Brand Managers: Looking for novel ways to engage customers.