GDC Festival of Gaming is part of the Informa Festivals Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Gaming AI at Xbox: Responsible Innovation for Gameplay Experiences (Presented by Microsoft Xbox)

Sonali Yadav  (Partner Group Product Manager, Gaming AI, Microsoft Xbox)
Haiyan Zhang  (General Manager, Microsoft Corportation)
Location: Room 2020, West Hall
Date: Thursday, March 12
Time: 3:40 pm - 4:40 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Game & Production Technology
Format: Lecture
Vault Recording: Not Recorded
Audience Level: All
Microsoft Xbox

At Xbox, we’re committed to ensuring our innovations in AI are designed responsibly and continue to serve players, developers, and our community. Xbox has been listening and learning as we implement AI in ways that help us enhance gameplay experiences for players. This session will explore key learnings around how players have been interacting with Gaming Copilot (Beta) so far – what's worked, what hasn’t, what we’re exploring - and beyond. Attendees will gain insights into how AI could shape the way game creators think about gameplay experiences in the future, how AI helps solve design challenges while creating great player experiences, and how developers can get involved in shaping the future of AI in gaming in a responsible way.

Takeaway

Attendees will gain insights into how AI could shape the way game creators think about gameplay experiences in the future, how AI helps solve design challenges while creating great player experiences, and how developers can get involved in shaping the future of AI in gaming in a responsible way.

Intended Audience

This session is for a general developer and game creator audience. Gain insights into how AI could shape the way we think about gameplay experiences in the future, how AI helps solve design challenges, and how developers can get involved in shaping the future of AI in gaming.