Agenda

Join this data insights session to delve into exclusive Discord internal data, revealing key gaming trends and user behaviors that drive successful game discovery and engagement. Discord Staff Data Scientist Timothy Lu analyzes which games have achieved success on Discord's platform while examining comprehensive user demographics across regions, age groups, platforms, and gaming preferences. The presentation explores Discord's unique community ecosystem and maps the "happy path" that game developers leverage to grow their community and keep members active. Through data-driven insights, attendees gain understanding of gaming trends as viewed through Discord's role in modern game marketing and community building. The session combines quantitative analytics with qualitative community insights to demonstrate how developers and publishers can leverage Discord's social infrastructure for sustainable user acquisition and retention strategies.

Takeaway

Attendees gain actionable insights into Discord's user demographics, including regional distribution and platform preferences, enabling targeted marketing strategies. They learn specific game trends that "work" on Discord, and better insights on mechanics that drive community engagement and user acquisition on Discord.

Intended Audience

This presentation targets game developers, publishers, marketing professionals, and community managers seeking data-driven insights for Discord-based user acquisition, community building, and game development. Basic familiarity with gaming industry metrics, social media marketing concepts, and community management principles enhances comprehension of the advanced analytics and strategic recommendations presented.