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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

How AI is Reshaping Game Creation (Presented by Google Cloud)

Catherine Hawayek  (Head of Google Cloud for Games, Google Cloud)
Jeff Skelton  (Fellow & VP, Technology Partnerships, Electronic Arts)
Adam Smith  (SVP of Product, Unity Engine, Unity)
Muneki Shimada  (VP, Developer Technology Group, Sony Interactive Entertainment)
Location: Room 2020, West Hall
Date: Monday, March 9
Time: 10:10 am - 11:10 am
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Track: Game & Production Technology
Format: Lecture
Vault Recording: Video
Google Cloud

Step into the studio with leading game makers who are crafting the next generation of interactive entertainment. In this session, gaming industry leaders will share how AI is augmenting tools, engines, and game dev processes, transforming how game creators build and operate live service games. Go beyond theory and discover how AI is becoming an enabler for game companies, providing a true opportunity to reinvent the very complex game dev process from initial concept art to post-production.

Takeaway

Attendees explore how AI augments the full development lifecycle, from automating concept art iteration to optimizing post-production workflows. They gain insights into integrating AI within existing engines to streamline asset creation, enhance live service operations, and reduce technical debt, ultimately transforming complex development pipelines into agile, highly scalable production environments.

Intended Audience

This session is designed for studio leadership, technical artists, and production managers looking to modernize their development pipelines. It is particularly valuable for those overseeing large-scale live services. Attendees should have a foundational understanding of game engine architecture and current asset production workflows to fully appreciate the implementation strategies discussed.