With over 490 million monthly users, 96 million social followers, across 100 countries, IGN Entertainment has been a trusted voice in games and entertainment media for over 30 years. Being featured across IGN offers developers a powerful opportunity to reach a global audience of highly engaged players.

From flagship editorial programs like IGN First, to viral moments across social and YouTube, to homepage coverage on IGN.com, there are multiple ways games can be showcased across the IGN ecosystem.

IGN is passionate about highlighting innovative and exciting games of all sizes. However, the volume of submissions is high, and standing out requires a thoughtful and strategic approach. This panel, featuring respected IGN editorial leaders and headlined by IGN Entertainment Co-Founder Peer Schneider, will provide practical, real-world guidance on how developers can successfully pitch their games to IGN.

Attendees will learn how to identify the right contacts, structure an effective pitch, create compelling trailers and assets, and better understand how IGN evaluates and selects games for coverage. The session will also explore how early editorial wins can grow into broader visibility across the IGN Entertainment portfolio.

Takeaway

Attendees will gain insight into how IGN Entertainment operates editorially and how developers can most effectively collaborate with IGN. They will learn best practices for pitching games, preparing assets, and maximizing opportunities to reach IGN Entertainment's global audience of players.

Intended Audience

Independent developers and small publishers who have limited experience working with large media outlets, as well as developers looking to refine their pitching strategy and improve their chances of earning editorial coverage.