Agenda

Marketing campaigns are about building hype – revealing just enough information to pique fans' interest, while saving key details to share at high-impact brand moments. But gamers with disabilities can't look forward to a game's launch until they know whether or not they'll be able to play it. This conversation between Ubisoft Senior Corporate Communications Manager, Jessica Roache, and Disabled Accessibility Consultant, Steve Saylor, will seek to encourage developers and marketing teams that there are clear benefits to highlighting a game's accessibility early – and creating a successful, inclusive marketing campaign. For teams who haven't yet explored accessibility, this talk will provide actionable advice on how to pitch the business case for accessibility to their leadership.

Takeaway

Attendees will take away specific next steps on how to be an accessibility advocate and drive real change within their organization, no matter their job title. They'll learn tips to deal with naysayers and improve accessibility in their sphere of influence, from creating an accessible presentation to pushing for an accessibility improvement in-game.

Intended Audience

The session will be directed toward people at any stage of their career, no prior knowledge needed. Content is most useful for those who work cross-functionally on or with business or marketing teams.