Agenda

For game studios, live game operations often are major revenue drivers, especially with the rising costs of new user acquisition. LiveOps is a critical way to reduce churn, giving players new gameplay experiences worth sticking around for, rather than attempting to engage and monetize new players.

As the CMO and Head of Community of Pixels, a social gaming platform blending farming, exploration, and community building in an open-world universe, Heidi Christine has managed 80+ LiveOps events in two years. She'll break down the five pillars of effective LiveOps, share the planning systems used to move fast, and highlight three case studies where creative LiveOps execution led to real, measurable results.

Takeaway

Attendees will gain a 3-tier LiveOps framework, a system for filling content gaps, and tested community collaboration methods to reduce churn. Learn to craft LiveOps strategies that boost retention using no-stakes events, cultural moments, and tools for rapid content deployment.

Intended Audience

Community managers, game designers, and LiveOps professionals will benefit from this session. The intended audience is those seeking to enhance player retention through strategic and creative LiveOps. Basic knowledge of community management or LiveOps is recommended to grasp concepts like content gaps, no-stakes events, and tooling for rapid content deployment.