Agenda

When Kinetic Games set out to launch Phasmophobia on consoles—nearly five years after its massive PC success—the challenge was clear: reach new audiences without losing what made the game special. In this tactical session, the speaker shares how the team grew Phasmophobia from 19 million to 25 million copies sold, detailing the marketing strategies, platform partnerships, and creator activations that drove success. Attendees will learn how to tailor messaging for console-first players, work effectively with Xbox and PlayStation, and navigate internal team dynamics while staying true to a marketing vision. This talk is a practical guide for marketers, indie devs, producers, and publishing teams looking to bring established games to new platforms—without messing it up.

Takeaway

Discover how Phasmophobia expanded from 19M to 25M copies sold through strategic console marketing, creator activations, and platform partnerships—without losing its core identity. This session offers practical insights on cross-platform launches, community engagement, and navigating team dynamics while staying true to your marketing vision.

Intended Audience

This session is for marketers, indie developers, producers, and publishing teams launching successful PC games on console. It offers tactical insights into platform partnerships, creator strategy, and team alignment—ideal for anyone navigating cross-platform releases or expanding games with established communities. No prior knowledge of Phasmophobia required.