GDC Festival of Gaming is part of the Informa Festivals Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Let's Play Economics: A Live Trading Game on Asymmetry and Incentives (Presented by the IGDA)

Dario Gentiletti  (Gaming Partnerships, Google)
Eric Guan  (Data Scientist, Second Dinner)
Christopher Kaczmarczyk-Smith  (VP, Game Economy, Star Atlas)
Location: Room 301, South Hall
Date: Wednesday, March 11
Time: 3:10 pm - 4:10 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Culture & Sustainability, Design
Format: Forum
Vault Recording: Not Recorded
Audience Level: All

The Game Economics SIG is hosting an interactive session on trading! We'll explore the purposes trading serves in games, key factors that drive players to trade, and market tools to streamline or add friction as needed. Bring your game face, because we'll demonstrate these principles with a live trading game for everyone to participate in!

Takeaway

At the end of Let’s Play Economics session, participants will gain firsthand insight into how asymmetric information, shifting incentives, and trading tools shape player behavior and market dynamics in games. Attendees will leave with a stronger understanding of how to design, observe, and balance in-game economies that evolve dynamically and respond to player strategies.

Intended Audience

Let’s Play Economics is intended for game designers, economists, producers, and anyone interested in player-driven economies and live-service balancing. No prior economics knowledge is required—this session welcomes both designers seeking new ways to simulate market systems and players curious about the hidden forces behind in-game trading and value creation.