Agenda

The way players discover, buy, and engage with games is changing and Xbox is building the Marketplace to match. This session explores the new tools and experiences Xbox is delivering for creators and players across the ecosystem. Whether you're preparing to launch a game or growing a live title, you'll see how Xbox is making it easier to reach players, operate your business, and drive results on every screen.

Takeaway

At Xbox, the Marketplace is evolving to meet the way players discover, buy, and engage with games across every screen. This session highlights the new tools and programs helping creators launch confidently, grow sustainably, and connect with more players worldwide. It shows how publishers can tap into upgraded Store experiences, merchandising, and ecosystem reach to drive visibility, streamline operations, and unlock meaningful business results throughout the game lifecycle.

Intended Audience

This session targets game business leaders, product managers, and commerce strategists seeking to deepen monetization across console, PC, and emerging devices. Attendees benefit most from familiarity with digital game commerce, SKU strategy, and live‑ops economics, though no Xbox‑specific technical expertise is required.