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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

'LifeAfter': AIGC Paradigm Change in Mobile Game Art Production

Xiudong Zhang  (Technical Manager, NetEase Games)
Zhaoxing Yang  (Technical Art Manager, NetEase Games)
Location: Room 3004, West Hall
Date: Thursday, March 12
Time: 3:10 pm - 4:10 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Game & Production Technology, Visual Development
Format: Lecture
Vault Recording: Video
Audience Level: All

This session unveils a systematic approach to effectively implementing AI in game development production pipelines, addressing the gap between emerging AIGC technologies and practical applications. Drawing from real-world implementation in "LifeAfter," we'll explore principles for successful AI integration: establishing effective human-AI collaboration workflows, building value-oriented technical services, and creating cross-domain integration strategies. Through concrete case studies, we'll demonstrate how AI asset optimization toolchains and intelligent workflow transformations delivered over $6 million in cost savings and 50% efficiency improvements. Attendees will learn how to develop scientific evaluation frameworks for AI initiatives, overcome common implementation challenges, and build production-ready solutions across creative design, art production, asset management, and performance optimization. Join us to transform cutting-edge AI possibilities into substantial business value for your game development process.

Takeaway

Attendees will learn practical methodologies for identifying AI implementation opportunities in game development, specific techniques for leveraging AI in art production (texture optimization, model enhancement, environment enrichment), how to build a new aigc workflow and frameworks for building data-driven measurement systems that quantifiably improve creative workflows and production efficiency.

Intended Audience

Target audience: Game development professionals, particularly artists and technical artists (TAs), plus anyone interested in AI applications in gaming. Those familiar with current market AI tools will benefit most.