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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Making Economics Playable: Designing "Hidden Champion" to Teach Business Thinking (Presented by German Pavilion)

Andreas Hinze  (CEO, InfoBoard Europe GmbH, Infoboard Europe GmbH)
Ankit Dhillon  (CEO, BAD Spiele Studio UG)
Location: International Stage, South Hall
Date: Friday, March 13
Time: 11:50 am - 12:10 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Educators, Business Strategy
Format: Power Talk
Vault Recording: Not Recorded
Audience Level: All
LMI - Leipziger Messe International GmbH

Hidden Champion makes economics playable: markets, pricing, logistics—your decisions sharpen economic thinking. You take charge of a company's international expansion and compete for regional market share. Every month you balance capacity, workforce costs, warehouse limits, product quality, and cash flow. Demand is shaped by marketing and sales offices, while fulfillment depends on transport choices (truck, rail, ship, air) and route planning across real-world cities. Higher quality can win premium customers but reduces factory output and increases handling risk, so you choose where to differentiate and where to scale. Disruptions like strikes, accidents, or bottlenecks force contingency planning and highlight resilience. Transparent numbers—margins, transport costs, penalties, and market share—let players test hypotheses, learn from outcomes, and iterate strategies. It's a sandbox for practical business trade-offs, turning abstract economic concepts into decisions you can measure. Players quickly see why pricing power, liquidity, and logistics efficiency matter—and how small decisions compound over time.

Takeaway

Attendees learn how Hidden Champion turns expert economic concepts into measurable player decisions: setting prices against capacity and labor costs, allocating warehouse space, choosing truck/rail/ship/air routes across real-world cities, and reacting to strikes or transport disruptions. They see how margins, penalties, cash flow, and market share compound over time.

Intended Audience

This session benefits indie and AA game developers, producers, designers, and educators who want to teach economics through game systems. Attendees learn how Hidden Champion turns markets, pricing, and logistics into understandable gameplay and measurable learning outcomes. No prerequisite knowledge is required beyond basic familiarity with games and production pipelines.