Agenda

When you're a one-person marketing department, the number of tasks you have to balance can feel like spinning WAY too many plates. Yacht Club Games' Marketing Director, Celia Schilling, handles PR, community, partner relations, campaigns, licensing (cameo & merchandising), copywriting, and more for the Shovel Knight franchise and Mina The Hollower. In this talk, she offers a practical and personal deep dive into how she manages multiple skillsets to create a sustainable workflow. Using Mina the Hollower's campaign as an example, she'll break down workflow strategies, reverse calendar planning, task estimation, and more to navigate time constraints and avoid burnout!

Takeaway

In this talk, Celia shares how she runs a marketing department solo. She breaks down workflow strategies, reverse calendar planning, and task estimation. Attendees will walk away with real-world examples to use to build their own version of "doing it all" without burning out.

Intended Audience

This session is for marketers, students, and folks at indie studios where wearing multiple hats is the norm. Attendees who are looking to improve workflow and manage marketing scope solo will benefit most from this talk! A basic understanding about indie game marketing is recommended but not required!