Agenda

In the current landscape of game development, Marketing teams need to make countless numbers of assets to reach audiences online. This talk explores how the Marketing and Art teams behind Astroneer collaborate to build content creation pipelines and outline best practices, enabling non-technical team members to produce high-quality marketing materials over 8+ years of development.

Takeaway

This talk aims to help marketers ask for tools to enable themselves to do their best work. Attendees should be able to identify their needs and subsequently work with their teams to build documents, tools, and pipelines that will pay off in the long run.

Intended Audience

The main audience for this presentation are marketing team members (community, social, etc) but also artists, engineers, and other development team members who create tools or pipelines for others.