Agenda
Monstrous Hunger: How 'TOUCHSTARVED' Leveraged Fandom into Kickstarter Fortune
Shannon Cha (Director of Business Development, Red Spring Studio)
Pass Type:
Academic Pass, Festival Pass, Game Changer Pass, Indie Pass, Start-Up Pass -
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Track:
Business Strategy
Audience Level:
All
Format:
Lecture
Vault Recording: TBD
Audience Level: All
As more and more developers are taking their first steps in indie game development, many are turning to crowdfunding platforms like Kickstarter for financing. But building a campaign from scratch is a difficult task. And, given the current state of the industry, many developers might not be able to afford to hire professional Kickstarter consultants, campaign managers, or marketing support. Creating a campaign on a budget can feel daunting, but it's not impossible.
This session will provide developers with clear insight and guidance into the process of building a Kickstarter campaign from the ground up. The lessons provided will draw from the experience of experienced developers and their research and conversations with teams who have found success funding their games via Kickstarter. Attendees will learn how to approach building campaigns and supporting them so their projects can find the backers they need to succeed.
This session will provide developers with clear insight and guidance into the process of building a Kickstarter campaign from the ground up. The lessons provided will draw from the experience of experienced developers and their research and conversations with teams who have found success funding their games via Kickstarter. Attendees will learn how to approach building campaigns and supporting them so their projects can find the backers they need to succeed.
Takeaway
This lecture will teach attendees how to do the following:
Assess the power of fandom engagement strategies to maximize crowdfunding
Build a hungry fanbase before launching your campaign
Maintain momentum and meaningful fandom engagement throughout your campaign
Extend fundraising opportunities both during and after launch through add-on sales
Learn and apply budget-friendly marketing strategies
Assess the power of fandom engagement strategies to maximize crowdfunding
Build a hungry fanbase before launching your campaign
Maintain momentum and meaningful fandom engagement throughout your campaign
Extend fundraising opportunities both during and after launch through add-on sales
Learn and apply budget-friendly marketing strategies
Intended Audience
Game developers of all levels of experience as well anyone in other disciplines such as marketing with an interest in launching a Kickstarter campaign.