Agenda

Dominic Law, CEO of Neopets, shares the transformation of one of the internet's longest-running virtual worlds into a modern, multi-platform gaming and entertainment ecosystem. For over 26 years, Neopets has captured the imagination of multiple generations – but aging technology and limited platform reach threatened its survival. Dominic details how the team rebuilt the game's core infrastructure, coordinated physical and digital product launches, and reignited fan engagement with "The Void Within," Neopets' first major plotline in over a decade. He also explores the forward-looking strategy behind expanding onto new platforms beyond the browser, designed to meet players where they are and attract new audiences. This session offers a rare look at revitalizing a nostalgic brand while preserving its heart – showcasing lessons in infrastructure modernization, transmedia storytelling, and community-driven design.

Takeaway

Attendees gain a practical blueprint for modernizing a legacy IP, integrating community feedback into product evolution, and creating synergy between digital and physical worlds. Dominic demonstrates how strategic platform diversification and coordinated brand storytelling can transform nostalgia into sustainable, multi-platform relevance.

Intended Audience

This session is for game developers, producers, brand managers, and transmedia storytellers interested in revitalizing legacy IPs or building cross-platform ecosystems. Prerequisite knowledge is not necessary.