Agenda

Epic's legal victories against Apple and Google reshape the direct-to-consumer (D2C) landscape, allowing game publishers to bypass app store fees. Yet, even among games that have webstores, fewer than 20% of games with webstores currently leverage external payment links from within game. This 30-minute talk equips developers and publishers with a tactical playbook for accelerating their D2C shift. It covers key metrics, high-impact revenue strategies, in-game messaging, link-out methods, and SEO. The session also tailors insights by genre, highlights common pitfalls, and explores D2C opportunities beyond mobile, extending to PC and console. Attendees gain clear, actionable guidance to unlock D2C growth and reduce dependence on traditional app stores.

Takeaway

Attendees leave understanding what metrics to track, how to pick payment partners, and an which proven tactics they can pursue to drive D2C revenue and profit.

Intended Audience

This talk is designed for GMs, product managers, and marketers working on mobile games who are responsible for growth, monetization, or go-to-market strategy. It is relevant for teams that already have D2C stores as well as those considering launching one, offering guidance on how to maximize impact and avoid missteps.