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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Player Trust as the Foundation of Retention, Engagement, and Long-Term Success

Jorge Chaparro  (Senior Game Community Manager, Gameloft)
Location: Room 2014, West Hall
Date: Monday, March 9
Time: 1:30 pm - 2:00 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Culture & Sustainability
Format: Lecture
Vault Recording: Video
Audience Level: All

In live games, trust determines whether players feel safe to stay, speak up, and believe the team has their best interests at heart. Engagement, retention, and sentiment don't exist in isolation — they are downstream from trust. Community management isn't support; it's foundational infrastructure for a healthy live game.

Takeaway

A practical playbook for building, maintaining, and ensuring trust through the design lifecycle
A shortlist of observable trust signals beyond sentiment scores

Intended Audience

Anyone interested in improving the trust of their players and game community would benefit from this session. However, designers, devleopers, and community managers of any level will likely benefit the most from the session.