Agenda

The app ecosystem is changing fast. Between the EU DMA, Japan's MSCA, and the Epic rulings in the US, publishers are hearing a lot of noise about what is now possible. The reality is more complicated. Implementation differs by market, and the opportunity is real but uneven. This session gives publishers a clear and practical cheatsheet of what has changed, what it means in the real world, and what to watch next. We focus on the business impact for game publishers, not legal details, so publishers leave with clarity, not confusion.

Takeaway

Cut through the regulatory noise to understand what the EU DMA, Japan's MSCA, and Epic rulings actually change for game publishers. See the real business impact on distribution and monetization, what remains restricted, and get a practical 12–24 month strategy to capture upside while managing risk.

Intended Audience

This session targets game publishers, commercial and strategy leaders, legal and policy teams, and product owners navigating the EU DMA, Japan's MSCA, the Epic rulings, and other global policy developments. It benefits teams in reassessing monetization and distribution strategy. No legal expertise is required; a working knowledge of app stores, publishing models, and monetization fundamentals is sufficient.