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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Redefining Quality: The Critical Role of QA in a Changing Games Industry (Presented by Testronic)

Samantha Williams  (Chief Revenue Officer, Testronic)
Location: International Stage, South Hall
Date: Wednesday, March 11
Time: 11:10 am - 11:30 am
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: Intermediate
Track: Production
Format: Power Talk
Vault Recording: Not Recorded
Audience Level: Intermediate
Testronic

The games industry in 2026 and beyond is evolving under mounting creative, technical, and commercial pressure. QA stands at the centre of this, but must move at the same pace – and, crucially, speak for the players.

This session will explore how FQA is being reimagined by Testronic to deliver a service that is Player-Focussed, Partner-First and Outcomes-Led – and why the industry is ripe for disruption in this space.

With studios under increasing strain to monetise, release faster, and maintain global reach, QA must now drive insight, efficiency, and trust, not just report bugs. Testronic's global testing floor and Centres of Excellence combine world-class, enthusiastic testing talent with leading edge technology, delivering the best possible experiences that matter most to players and partners.

Attendees will gain a deeper understanding of QA's expanding role in shaping the future of excellence in games.

Takeaway

- Why QA is central to delivering world-class player experiences, monetization and ultimately ROI
- How FQA adds value beyond bug detection
- Industry pressures driving QA innovation and disruption
- The benefits of a global, outcomes-led testing approach
- How Testronic's Centres of Excellence and specialist talent help studios prioritize what truly matters

Intended Audience

This talk is for studio leaders, product owners, and QA decision-makers redefining quality standards. It will deliver insights for teams facing accelerated release cycles, monetization demands, and global scalability challenges who want QA to become a strategic driver of trust, insight, and value.