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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Secrets of the Tabletop Games Industry

Bryan Bornmueller  (Innovation and Sourcing Director - Tabletop Playtype, Asmodee)
Location: Room 3018, West Hall
Date: Tuesday, March 10
Time: 10:30 am - 11:30 am
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Design
Format: Lecture
Vault Recording: Video
Audience Level: All

The tabletop games industry is fragmented, confusing, and full of some the most exciting ideas in all of game design. In this talk Bryan Bornmueller will share advice from my multiple decades of experience and current insights gained both in my current role as Director of Sourcing at Asmodee (one of the largest players in the tabletop games space) and designer of the Fellowship of the Ring: Trick-Taking Game (winner of the Golden Geek for best co-op game 2024) for current and aspiring board, card, and tabletop game designers. He will discuss the shape of the tabletop landscape, what publishers are looking for, practical advice and resources for pitching, prototyping, and promotion of modern tabletop games.

Takeaway

Learn practical advise on how to enter and thrive in the world of tabletop games from veteran Bryan Bornmueller. Get tips on pitching from Asmodee's Innovation and Sourcing Director, Tabletop Playtype, Learn how publishers approach development and product design from the designer of The Fellowship of the Ring: Trick-Taking Game.

Intended Audience

Perfect for anyone curious about the world of tabletop board and card game publishing who want practical advise on getting their ideas to see the light of day on the table. No prior knowledge or experience of the world of physical games is needed.