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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Short Form Futures: How AI Turned MMO Players into TikTok Creators

Chang Liu  (Game AI designer, NetEase)
Location: Room 3004, West Hall
Date: Thursday, March 12
Time: 11:50 am - 12:20 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: Intermediate
Track: Design, Product Management
Format: Lecture
Vault Recording: Video
Audience Level: Intermediate

Sword of Justice Mobile turns the endless-swipe habit of TikTok into a fully playable loop inside an MMO. In this session, NetEase designer Chang Liu shows how the team builds StageHub—a vertical 3-D feed—and QuickShoot Stage, where players import a live-action clip or in-game cut-scene, let AI extract motion and camera, swap avatars, and refilm the scene in under 60 seconds. One year after launch, the feature delivers five million daily swipes, 600-second sessions, and a 70 percent "Shoot the Same" conversion—14× higher than mainstream short-video remix rates. A certified-badge quest line and seasonal film festivals sustain creator output, while one-click export to a PC timeline editor lets players sell pay-per-episode shorts on TikTok, generating seven-figure USD revenue that largely flows back to them. Attendees learn the data-backed UI patterns, incentive loops and monetization blueprint behind this 3-D TikTok for MMOs.

Takeaway

Attendees gain a concrete playbook: a 60-second AI retarget pipeline, a 3-D swipe feed with a 70 % remix tap rate, a badge system paired with real-time trend pushes keyed to TikTok hotspots that sustains creator output, and an export-and-earn loop that turns player shorts into fresh revenue and traffic.

Intended Audience

The talk targets community managers, live-ops designers, product leads and monetization PMs who run live service games or creator programs. A basic grasp of free-to-play KPIs and short-video culture is assumed; no AI or animation pipeline expertise is required to apply the lessons.