Agenda

We hadn't intended to ever run a Kickstarter campaign, but we came to the conclusion that we needed some temporary funding and some additional proof points that we were on the right track.

Niina will take you through the seven biggest lessons she learned executing a Kickstarter campaign in order to:
-Prove market demand for our product
-Create a sense of momentum for our product and company
-Earn some quick operating money without the full process of a formal round of investment funding
-Increase customer awareness for Stars Reach, i.e., the sales funnel.

Takeaway

Arm yourself with the basics of running a successful Kickstarter campaign and which key factors need your careful attention. Prepare in advance to set yourself up for success. Understand your minimum and optimal preparation time, campaign duration, and post campaign steps.

Intended Audience

This presentation benefits indie developers and potential indie developers who might have to look after their own marketing launch. Also, helpful to beginner-to-intermediate Marketing professionals.