Agenda
Small Levers, Big Snowballs!
Hans van Brakel (Founder, Azura Interactive)
Pass Type:
Academic Pass, Festival Pass, Game Changer Pass, Indie Pass, Start-Up Pass -
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Track:
Business Strategy, Marketing
Audience Level:
All
Format:
Lecture
Vault Recording: TBD
Audience Level: All
Many games do not underperform because nobody sees them, but because interest leaks away between a Steam impression, a store page visit and a purchase. In this session, Hans van Brakel, founder of Azura Interactive and former Director of Sales & Marketing at Thunderful, shows how a few FREE improvements multiply without a bigger marketing budget.
Takeaway
Attendees learn to test capsules at search-thumbnail size, judge store pages by visit-to-sale instead of social hype, cut trailers so something happens within five seconds, sell reseller keys without risk, and discount around 20% at every Steam opportunity, then model how these levers multiply revenue.
Intended Audience
Independent developers, studio founders and publishing, marketing or commercial staff who manage Steam releases. Attendees should know a Steam store page and Steamworks basics such as traffic reports, sales reports and discount settings. No data science or advanced marketing background is required.