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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Test Every Idea, Build the Best One: Amplify Creative Exploration Without Developer Bottlenecks (Presented by Bezi)

Julian Park  (CEO, Bezi)
Location: Monetization & Player Engagement Stage, South Hall
Date: Thursday, March 12
Time: 2:30 pm - 2:50 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Game & Production Technology
Format: Power Talk
Vault Recording: Not Recorded
Audience Level: All
Bezi

Traditionally, prototyping has been a filtering process. Designers pitch ideas, developers evaluate feasibility, and only a handful make it to playable form. The rest? Shelved because there isn't time. At the same time, developers spend time building prototypes that never make it to production instead of focusing on the architecture, systems and polish required to ship.

This session explores how teams use tools like Bezi to change that dynamic. By removing technical bottlenecks, designers can translate ideas directly into playable mechanics in minutes, not days. Designers get creative freedom. Developers get to focus on production-quality work. More experimentation, more creative exploration, better games.

Takeaway

Attendees will see real workflows to implement mechanics from scratch with natural language, how to iterate on existing systems faster to find the best version of an idea, how accessible prototyping can compound creative impact, and the compounding impacts of accessible prototyping on game quality.

Intended Audience

Game designers, producers, and technical leads facing iteration bottlenecks. Teams with dedicated prototyping workflows where designers depend on developers to implement ideas, limiting creative exploration. Studios seeking to accelerate pre-production without sacrificing quality or pulling engineers off core systems work.