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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

The AI Design Stack: Agents, 3D Generation, and Beyond (Presented by Tencent Games AI)

Muqing Li  (Director of Commercial Globalization, Tencent Cloud)
Location: Room 3014, West Hall
Date: Tuesday, March 10
Time: 5:30 pm - 6:00 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Track: Production
Vault Recording: Video
Tencent Games

This session explores how agentic AI and 3D generation reshape game design workflows. The speaker presents an end-to-end demo where a "design agent" helps define a feature (e.g., a wandering merchant), grounds it in game lore and constraints, and orchestrates multi-step workflows for quests, economy, and content briefs. In parallel, a 3D generation pipeline rapidly produces and optimizes props—from rough exploration meshes to topology- and texture-tuned assets ready for tech-art review.

Takeaway

Attendees learn where AI agents already work well in game development, where they still fail or require heavy human oversight, and concrete patterns for using agentic tools and 3D generation to expand design exploration without surrendering creative control.

Intended Audience

Designers, system designers, and design-minded producers who are exploring practical ways to integrate AI agents and 3D generation into their workflows, plus technically curious artists and AI engineers interested in agentic patterns that support, rather than replace, human-driven game design.