Agenda

After two decades building global franchises in Hollywood—including powerhouse series like The Walking Dead, The Boys, and Invincible, plus acclaimed hits like The Marvelous Mrs. Maisel, Fleabag, and Good Omens—Sharon Tal Yguado moved into games expecting a different set of rules, only to find the same forces at work. The former Head of Scripted Programming at Amazon and Head of Global Programming at Fox Networks Group now faces a familiar challenge in her role as Founder and CEO of Astrid Entertainment: algorithms, short form content, shrinking attention spans, and "friend slop" experiences are reshaping how younger audiences engage with entertainment, flattening meaning and pulling Gen Z and Gen Alpha away from traditional media, including games.

In this must-attend session, Yguado examines how both Hollywood and gaming are losing the fight for attention to social platforms and why optimizing for algorithms has come at a creative and cultural cost. Drawing on her unique transition from building linear entertainment franchises at major companies like Amazon and Fox to creating interactive worlds, she explores what everyone in the business of making and marketing games should rethink now and how games can reclaim relevance by offering something algorithms cannot replace.

With a career rooted in franchise building, long-term world creation, and deep care for fans and fandom, Yguado brings unparalleled insights from both sides of the entertainment divide to this critical conversation about the future of interactive entertainment.