Agenda

Reaching new audiences is harder than ever in 2026. With more competition, more channels, and more noise, marketers must cut through the clutter to drive real, incremental business growth. Yet many may be leaving revenue on the table by measuring performance in silos instead of through a unified, cross-channel lens. Without a holistic view, the channels truly driving lift can go undercredited–and underfunded.
This session hosted by Snapchat explores how app advertisers can both optimize their campaigns and rethink how to measure them to unlock smarter growth. Guests will learn how to identify where they're seeing the greatest impact, take strategic risks with emerging ad formats, and ensure foundational elements– from pixels to attribution setups–are optimized for success. The result: clearer insight, sharper investment decisions, and sustainable growth that actually moves the business.

Takeaway

Guests will learn how to identify where they're seeing the greatest impact, take strategic risks with emerging ad formats, and ensure foundational elements– from pixels to attribution setups–are optimized for success. The result: clearer insight, sharper investment decisions, and sustainable growth that actually moves the business.

Intended Audience

Full-funnel app marketers, agencies supporting app businesses, CMOs, growth/performance marketers, brand marketers