Agenda

In live games, it's often not the feature itself that fails - it's how players find it, understand it, and choose to engage with it.

This session shares how King's Candy Crush Soda Saga is strategically redesigning its Communication & Navigation systems after a decade of feature sprawl, UX debt, and scattered entry points. It's a candid look at system-level transformation on a live game played by millions: one that required cross-discipline alignment, buy-in to address invisible friction, and the willingness to challenge legacy assumptions.

The talk explores how Communication & Navigation is becoming a foundation for improvements in gameplay clarity, personalization, and scalability. For anyone evolving a live game without starting from scratch, this session offers a blueprint for redesigning the layer players rarely notice, but always feel.

Takeaway

Attendees learn how a live game team built a system to modernize Communication & Navigation without starting over - by aligning teams across disciplines around a shared problem, challenging legacy assumptions, and investing in systemic redesign to enhance player clarity, unlock personalization and scale feature impact.

Intended Audience

This session is ideal for product managers, UX designers, game designers, and system designers. It offers practical frameworks for anyone tackling feature sprawl, discoverability issues, or alignment silos. Attendees should be familiar with basic game communication and navigation systems and practices, though no advanced technical expertise is required.