Agenda
The Road to 1 Million Wishlists
Karah Sutton (Chief Publishing Officer, PikPok)
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Hot Topics:
International
Track:
Marketing
Audience Level:
All
Format:
Lecture
Vault Recording: TBD
Audience Level: All
Hitting one million Steam wishlists rarely comes from a single lucky break—it's often a hard-won journey that demands inventiveness and persistence over months and years. PikPok's Chief Publishing Officer Karah Sutton shares the unvarnished marketing case study of Into the Dead: Our Darkest Days, from its 2022 announcement to its March 2027 launch. Join to discover what moved the needle (and what didn't), from early community building with devlogs and playable demos to coordinating media reveals, creator partnerships, expos-on-the-cheap, and Steam festivals. You'll get a grounded look at how to build a multi-year roadmap that values genuine player connection as much as conversion rates.
Takeaway
Attendees learn actionable tactics for maximizing promotional beats by delivering multiple outcomes. You'll be privy to real numbers demonstrating which activities produced wishlist spikes and baseline growth, from expos, influencers, social media, Steam events, and more.
Intended Audience
This presentation targets game publishers, marketing leads, studio directors, and PC developers seeking data-driven strategies to scale Steam wishlists. Attendees benefit from prior familiarity with Steamworks publishing tools and basic game marketing concepts.