Agenda

Toxicity in gaming creates a measurable "toxicity tax" that erodes revenue and drives player churn across all major markets. This presentation reveals new research across six global gaming markets showing that half of all players spend (up to 60%) less money in toxic spaces or avoid games entirely based on reputation alone. It will also present a new approach to addressing toxicity - the Trust and Safety Triforce. While traditional trust and safety approaches focus on policy and tooling, education for digital community leaders has remained a largely untapped and scalable approach. This talk will present new research around player expectations, digital leadership needs, and actionable implementation strategies for scalable educational initiatives. Investing in support and education for digital community leaders in games is an effective way to reduce the toxicity tax on the bottom line while building resilient community ecosystems that drive long-term growth.

Takeaway

Attendees will gain quantitative data proving the business impact of toxicity, learn about the role of digital leadership in trust and safety efforts, understand the Trust & Safety Triforce framework combining policy, tooling, and education, and receive actionable implementation strategies for systematic community leader education programs.

Intended Audience

This talk is intended for anyone - at any level - involved in creating and maintaining player communities, as well as those interested in studios' financial success. This includes studio leadership, investors, community management, trust and safety, marketing and public relations, researchers, and data analysts, among others. No prerequisite knowledge is needed.