Agenda
There Will Be Revenue: Who Wins and What Works in Mobile D2C Market
Stan Minasov (CPO, AppMagic (a Sensor Tower company))
Pass Type:
Academic Pass, Festival Pass, Game Changer Pass, Indie Pass, Start-Up Pass -
Get your pass now!
Track:
Business Strategy, Production & Team Leadership
Audience Level:
All
Format:
Lecture
Vault Recording: TBD
Audience Level: All
D2C is becoming a major part of mobile game monetization, but there is still no consistent data on the market. Which genres are moving fastest? Which games generate the most revenue on the web? And what do players actually buy there?
Using a unique dataset that combines Sensor Tower's Webstore Revenue estimates with SKU-level iAP Revenue Distribution, this session shows how D2C adoption, revenue share, and growth differ across top games and genres. It breaks down how leading titles bring players to their webshops, encourage them to purchase, and bring them back again. It also reveals which offers are bought most often and which generate the most revenue.
Attendees leave with clear market benchmarks and practical ideas for improving conversion and choosing what to sell.
Using a unique dataset that combines Sensor Tower's Webstore Revenue estimates with SKU-level iAP Revenue Distribution, this session shows how D2C adoption, revenue share, and growth differ across top games and genres. It breaks down how leading titles bring players to their webshops, encourage them to purchase, and bring them back again. It also reveals which offers are bought most often and which generate the most revenue.
Attendees leave with clear market benchmarks and practical ideas for improving conversion and choosing what to sell.
Takeaway
Attendees will learn where D2C works best, how leading games convert players to webshops, and which offers drive purchases and revenue. They will leave with benchmarks and practical ideas to improve conversion and offer strategy.
Intended Audience
Mobile F2P product managers, monetization and LiveOps leads, economy designers, and teams responsible for webshop or D2C strategy. Basic knowledge of free-to-play monetization is necessary.