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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Toxic Players After Punishment: Rehabilitation and Prosocial Play (Presented by GameSafe)

Yubo Kou  (Assistant Professor, The Pennsylvania State University)
Location: Room 2009, West Hall
Date: Monday, March 9
Time: 10:10 am - 11:10 am
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: Entry-Level
Track: Product Management
Format: Partner Developer Summit
Vault Recording: Video
Audience Level: Entry-Level
Tencent Games

Toxic behavior remains a persistent challenge in multiplayer games, and most industry responses still rely on detection followed by punishment. While effective at enforcement, this approach often ends with bans or mutes—overlooking opportunities to reduce repeat offenses, retain players, and support long-term community health.

In this talk, the speaker reframes player punishment as a design and community problem rather than a purely moderation task. Drawing on player-centered research, the talk highlights common drivers of toxic behavior and shows how players frequently link their actions to game systems, incentives, and social friction.

The talk then explores where current moderation systems fall short from a live-service perspective and shares practical examples of prosocial community practices already used in games, including peer feedback, mentoring, norm-setting, and constructive designer–player interaction. The session concludes with high-level design principles for building healthier, more resilient multiplayer communities.

Takeaway

Attendees learn how to move beyond detection-and-punishment toward rehabilitation of toxic players, drawing on criminology, player research, and real community practices. The session highlights how players interpret punishment, where current systems fall short, and what emerging prosocial practices suggest for rethinking responses to punished players.

Intended Audience

Session targets game designers, community managers, trust and safety teams, and live-ops leaders working on multiplayer titles. Attendees benefit if they grapple with toxicity, enforcement, or player well-being. Familiarity with basic moderation tools and multiplayer game systems is helpful but not required; no advanced research or statistics background is needed.