Agenda

Most publishers treat web stores as a one-off project. The real upside comes when you design the full system. In this session, we share a simple model for out-of-app growth built around three levers: a web store that converts, linkouts that do not leak users, and the partners you need to really scale globally. We will break down what works, what usually goes wrong, and what to prioritise first if you want measurable incremental revenue. Clear examples, real lessons, and takeaways you can use straight away.

Takeaway

Introduce the "triple play" framework and show how web stores, link-outs, and the right strategic partners can combine to drive meaningful and sustained incremental revenue. Learn what it takes to make and run a successful web store, how to optimize link-outs and how to scale globally through payments, voucherisation, and distribution partnerships to unlock net-new demand.

Intended Audience

This session targets game publishers, commercial leaders, product managers, and growth teams responsible for distribution and monetization strategy. It benefits teams navigating regulatory change and alternative channels. No deep legal background is required; a general understanding of game publishing, platform economics, and digital monetization is sufficient.