Data has transformed the way we make games; using insight to drill down into what really matters for players. However, with the complexities that have arisen from an ever more complex market what are the best ways for us to separate the signal from the noise? What can we do to insulate our insights from the impact of seismic market events like the launch of GTA6? How can we leverage difference sources of qualitative and quantitative data to get more clarity on what Success Looks like from Attribution, Gameplay behaviour, Sentiment as well as Conversion from Ads, IAP and Subscription that will allow is to understand what we need to make next, able to predict the impact and ultimately get a clear ROI for our live operations?

Takeaway

How we can get the most from data capture across Attribution, Gameplay, Sentiment and Revenue data
How to leverage traditional data analysis alongside ML/AI to get deeper insights
How we can calculate and use 'Event Level Attribution'
What is the best way to understand your LiveOps ROI

Intended Audience

The intended audience for this talk is game industry professionals who are currently in a senior or decision making role in game development interested in learning more about how to make the most from data insight for live operated games.