Agenda

Player growth is accelerating across regions once considered secondary, reshaping the global landscape of game development, publishing, live operations and associated industry services. This session will explore where the next billion players are emerging – and the market, cultural, and technological forces driving that expansion.

We'll examine fast-rising audiences across MENA, Southeast Asia, LATAM and India: how mobile-first ecosystems, localised business models, and shifting demographics are redefining player expectations; and why cultural relevance, affordability, and accessibility are now essential to global success.

As studios scale into these regions, quality and trust matter more than ever. Testronic's global Centres of Excellence – including its state-of-the-art Manila studio in the heart of SEA – deliver player-focussed, outcomes-led QA services that ensure cultural alignment, stability, and polished day-one experiences.

Attendees will leave with actionable insight into the opportunities, and operational realities, of building for tomorrow's global audience.

Takeaway

- Where and why the next billion players are emerging
- Key growth drivers across SEA, LATAM, MENA, and India
- Why cultural relevance, accessibility, and trust determine success
- How Testronic's global Centres of Excellence support high-quality launches
- Practical considerations for scaling into new markets

Intended Audience