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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Welcome Back: Updating the Returning Player Experience in 'Diablo Immortal'

Nicole Maiorano  (Senior Game Designer, Blizzard Entertainment)
Location: Room 3002, West Hall
Date: Monday, March 9
Time: 11:50 am - 12:20 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Design, Product Management
Format: Lecture
Vault Recording: Video
Audience Level: All

Looking at the returning player experience in Diablo Immortal, a mobile game with over three years of content, this talk dives into how the team identifies the biggest pain points our players face, develops a strategy based on those pain points, and designs within that strategy to alleviate the problems. We will also look at how the impact of those decisions is measured, how that helps validate the design, and enables the team to start the cycle over. Through the lens of design, this presentation showcases the importance of utilizing data to craft an experience that will support your returning players' needs.

Takeaway

Attendees will learn how the Diablo Immortal team approaches the returning player experience and how data is utilized to flesh out solutions to problems once they have been identified. This is useful for live service teams and games, especially teams looking to understand how to cater to returning players.

Intended Audience

This talk is for anyone interested in understanding how returning player issues can be identified and solved in live service games. The focus will be largely on the design aspect of a returning player experience, but can be useful for all areas of development.