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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

What I've Seen in Over 600 VR Launches: What to Do, What to Avoid, and Where to Make Impact Early

Richard Duck  (Manager, Store Operations Team at Meta Reality Labs, Meta)
Location: Room 2018, West Hall
Date: Friday, March 13
Time: 10:50 am - 11:20 am
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: Intermediate
Track: Business Strategy, Discovery & Marketing
Format: Microtalks
Vault Recording: Video
Audience Level: Intermediate

You'll have only a few chances to impress and convince your potential customer to engage with your VR/MR application. As the market grows and customers have changed, we will discuss what you can focus on before, during, and after launch. Included with the essential steps you should take and what opportunities you absolutely shouldn't miss. We want to prepare you for a successful launch that you can build upon early, maximizing your opportunities while growing the long tail.

Takeaway

Attendees will come away from this session with a greater understanding of the ideal launch process for VR/MR applications. Maximizing your positive impact with your future consumers and audiences. This includes information on how to start executing launch plans early, capture actionable feedback, developing social engagement plans, light marketing and more. Attendees will leave with a longer term vision and process for subsequent and future launches as well.

Intended Audience

This session is for game developers in the virtual or mixed reality market, whether they have launched their first application or want to find extra processes to optimize their launch.