Agenda
'World of Warcraft': Modernizing a 20-Year-Old UI Workflow With On-Demand Figma Plugins
Howard French (Senior UX Designer II, Blizzard Entertainment)
Pass Type:
Academic Pass, Festival Pass, Game Changer Pass, Indie Pass, Start-Up Pass -
Get your pass now!
Hot Topics:
General
Track:
Visual Art
Audience Level:
Intermediate
Format:
Lecture
Vault Recording: TBD
Audience Level: Intermediate
A case study on how the World of Warcraft team transformed its design and production workflows using AI and modern design tooling. With 20 years of legacy art assets and an ever-expanding need for new designs, this session details how the team built more sustainable, efficient pipelines, and what it took to modernize a franchise's UI workflow without losing its handcrafted identity. This session details how the team scoped AI's role responsibly, where we chose not to use it, and how we preserved the handcrafted authenticity of WoW's art.
Takeaway
Attendees will learn how to build and migrate to a design system for a large-scale live game, how to use AI tools responsibly to accelerate that work, and how to accomplish it without deep programming expertise, including practical workflows they can adapt to their own teams.
Intended Audience
This session is best suited for UX Designers, UI Artists, and UI Engineers who want to implement more efficient workflows and better asset management for their team. Attendees should be familiar with Figma and Photoshop. This session is particularly valuable for teams working with painterly or hand-crafted art styles who want to adopt Figma-based workflows.