Agenda

Hundreds of games launch every week, making discovery one of the most consequential and least understood challenges in game development today. This session brings together developers who've successfully launched on the Xbox ecosystem across 25 years—from AAA and third-party studios to indie and emerging creators—to share practical lessons on increasing visibility, reaching players, and sustaining engagement. Panelists will discuss how discovery works on Xbox today, how features such as Game Pass and Xbox Play Anywhere impact audience growth across console, PC, and cloud, and how developers can align creative and business decisions to maximize reach without compromising their vision. Attendees will leave with actionable insights they can apply to platform strategy, launch planning, and long-term player engagement as Xbox continues to support creators in the next 25 years of play.

Takeaway

Attendees will leave with a better understanding on how to build player-first experiences that will in turn enable better discoverability in an increasingly crowded market. This session offers advice and insights from a range of game creators that will provide attendees with an inside look at how to leverage the Xbox ecosystem to reach new audiences.

Intended Audience

Game developers—especially creative directors, producers, and studio leads—focused on launch strategy, discovery, and audience growth.