Speakers

Hanna Berggren is a Community Manager at SYBO, the mobile games studio behind Subway Surfers. She leads community and creator initiatives for Subway Surfers and Subway Surfers City, working across social media, influencer marketing, and community engagement to support one of the world's most widely played mobile games. With five years of experience across marketing, social media, and community management, Hanna has led major influencer campaigns, supported esports events, and managed social channels reaching over 30 million followers. She also runs the Subway Surfers Creator Club, SYBO's creator ambassador program. Originally from Sweden and now based in Copenhagen, Hanna is a passionate gamer who enjoys everything from RuneScape and The Sims to Animal Crossing, Baldur's Gate, and the occasional quick Fortnite match.

Presenting:

• The 'Subway Surfer' Story: Building a Global Game Community with Omhu