Speakers

Nikita Bychkov is a Global Communications Product Manager at Wargaming. Since 2023, he has helped build and operate CRM programs for World of Warships across PC, console, and mobile markets in Europe, North America, and Asia-Pacific. Work includes predictive churn campaigns, player reactivation programs, audience segmentation, and targeted messaging. These programs have reached millions of players, driving retention lifts of up to 4.1 percentage points through predictive churn intervention and reactivation uplifts of up to 7% over organic return.

Presenting:

• CRM Isn't Just for Mobile: Retention and Reactivation in a PC Free-to-Play Game